Cases In Strategic Management by Colin Clarke-Hill

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Cases In Strategic Management by Colin Clarke-Hill

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Summary

This text uses case studies to analyze the process of strategic management within a company. It examines the process of determining the future direction of a company and implementing decisions to achieve corporate objectives. The cases are drawn from a wide cross-section of industry sectors.

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Cases In Strategic Management by Colin Clarke-Hill

This new edition maintains the successful format of the previous edition but assembles a new collection of cases drawn from a wide cross-section of industry sectors: retailing, transport and distribution, manufacture and entertainment. The companies dealt with range from small companies to large multinationals in the public and private sectors. This text is written in a lively style with illustrations throughout and is the perfect way to relate strategic management theory to the real world.

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SKU Unavailable
ISBN 13 9780273603801
ISBN 10 0273603809
Title Cases In Strategic Management
Author Colin Clarke-Hill
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1995-02-28
Number of pages 544
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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