Cases to Accompany Contemporary Strategy Analysis
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Cases to Accompany Contemporary Strategy Analysis by Robert M Grant
This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. In 2006 he won the Strategic Management Society 'decade award' for his SMJ article on knowledge.
| SKU | Unavailable |
| ISBN 13 | 9781405163101 |
| ISBN 10 | 1405163100 |
| Title | Cases to Accompany Contemporary Strategy Analysis |
| Author | Robert M Grant |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2007-06-28 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |