Celebrity, Inc. by Jo Piazza

Celebrity, Inc. by Jo Piazza

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex>

Why>do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of>Teen Mom are on the cover of>Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling--a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne--in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex>

Why>do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of>Teen Mom are on the cover of>Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling--a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne--in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

JO PIAZZA is an award-winning journalist and the bestselling coauthor of the novel The Knockoff. Her work has appeared in the Wall Street Journal, New York Times, New York magazine, Glamour, Elle, Time, Marie Claire, the Daily Beast, and Slate. She is also the author of the critically acclaimed Celebrity, Inc.: How Famous People Make Money; and If Nuns Ruled the World: Ten Sisters on a Mission. She holds an undergraduate degree in economics from the University of Pennsylvania, a master's in journalism from Columbia University, and a master's in religious studies from New York University. She lives in San Francisco with her husband Nick and their giant dog.

SKU	Unavailable
ISBN 13	9781453218792
ISBN 10	1453218793
Title	Celebrity, Inc.
Author	Jo Piazza
Condition	Unavailable
Binding Type	Paperback
Publisher	Open Road Media
Year published	2011-11-15
Number of pages	236
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable