Celebrity, Inc. by Jo Piazza
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial ComplexWhydocelebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars ofTeen Momare on the cover ofUs Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling--a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.With the benefits of Piazza's unique access to the celebrity market,Celebrity, Inc.explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne--in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
“An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will beThis book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that.”
—Bonnie Fuller, President of HollywoodLife.com
—Bonnie Fuller, President of HollywoodLife.com
Jo Piazza is a writer and editor who has contributed to publications such as The Wall Street Journal, The New York Times, The Daily News (New York), New York magazine, Glamour, Marie Claire, Elle, and Salon. She has appeared on CNN, NPR, Fox News, the BBC, and MSNBC, among other outlets. Jo has a master's degree in journalism from Columbia, a master's degree in religious studies from NYU, and a bachelor's degree in economics from Penn. She presently resides in San Francisco with her husband, their huge dog, and a baby boy, and is the author of The Knock Off, How to Be Married, Fitness Junkies, and Charlotte Walsh Likes to Win.
| SKU | Unavailable |
| ISBN 13 | 9781453258194 |
| ISBN 10 | 1453258191 |
| Title | Celebrity, Inc. |
| Author | Jo Piazza |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Open Road Media |
| Year published | 2011-11-15 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |