Changing the Channel by Michael Masterson

Changing the Channel by Michael Masterson

Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy.

Michael Masterson has developed a loyal following of more than 450,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

MaryEllen Tribby has over twenty years of publishing and business experience, most notably in direct marketing, and is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs, ETR's sister publications.

SKU	Unavailable
ISBN 13	9780470538807
ISBN 10	0470538805
Title	Changing the Channel
Author	Michael Masterson
Series	Agora Series
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2010-03-19
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.