Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison

Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Harrison, Steve: - Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for ü¾Œ¶„¼3,854 a copy.

SKU	Unavailable
ISBN 13	9780957151505
ISBN 10	0957151500
Title	Changing the World Is the Only Fit Work for a Grown Man
Author	Steve Harrison
Condition	Unavailable
Binding Type	Paperback
Publisher	Adworld Press
Year published	2012-02-28
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.