Character Trademarks by John Mendenhall
Shows and identifies more than 800 trademarks that make use of anthropomorphic forms, human figures, and animals, ranging from the Quaker Oats Man of 1877 to the California Raisins of today.
John Mendenhall is a professor of graphic design and design history at California Polytechnic State University in San Luis Obispo. Previously he designed computer type fonts at the Computer-based Education Research Laboratory in Urbana, Illinois, and was a graphic designer for the Agency for International Development. Mendenhall received a BFA degree from the University of Illinois in Urbana and an MA from Stanford University. He has taught at several universities and is the author of five books
| SKU | Unavailable |
| ISBN 13 | 9780877017523 |
| ISBN 10 | 0877017522 |
| Title | Character Trademarks |
| Author | John Mendenhall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Chronicle Books |
| Year published | 1990-10-01 |
| Number of pages | 132 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |