Charting the Corporate Mind by Charles Hampden-Turner
This work argues that companies are now not in a race to produce, so much as a race to learn, and those who lead must learn most - and most quickly. The central pillar of this learning process is an organization's ability to resolve dilemmas that appear and reappear in constantly changing forms. The author asks: how reliable do you make your product before you undermine your own replacement market; do you standardize your product to provide it cheaply on a large scale or do you make it distinctive; do you compete on quality and demand a premium price or do you compete on low cost; how much value can you afford; is one feature best or a combination; should you try to attract the widest possible market by combining numerous features or target a more defined market sector? This book discusses the dilemmas facing business leaders. It shows what outstanding individuals in the private sector have achieved. The book presents a tried and tested learning system which different companies can adapt to fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance. This book is designed as a challenge to accepted Western business assumptions and a major practical strategy statement for organizations determined to succeed.| SKU | Unavailable |
| ISBN 13 | 9780631193050 |
| ISBN 10 | 0631193057 |
| Title | Charting the Corporate Mind |
| Author | Charles Hampden Turner |
| Series | Developmental Management S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1993-11-17 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |