Che's Afterlife by Michael J Casey

Che's Afterlife by Michael J Casey

In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto Che Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic--plastered on everything from T-shirts to vodka to condoms--and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion--and a reflection of how we view ourselves.

MICHAEL J.CASEY is a managing editor and columnist for Dow Jones and the Wall Street Journal, where he covers worldwide financial markets. He is a frequent guest on Fox Business and a regular commentator on the Wall Street Journal's News Hub. He formerly worked for the Wall Street Journal in Argentina as the Dow Jones bureau head and principal correspondent. He resides in Pelham, New York.