Chief Culture Officer
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Chief Culture Officer by Grant Mccracken
Culture is an essential piece of the intelligence an organization needs in a turbulent world. And you'd think we would have found a way to factor it in to the decisions make by an organization. This book introduces culture to bottom-line business plans.
Grant McCracken is a Research Affiliate with MIT's Convergence Culture Consortium. He earned his PhD in anthropology at the University of Chicago and has taught at Cambridge University; the Institute of Contemporary Culture, at the Royal Ontario Museum; McGill University; and the Harvard Business School. He consults with a broad array of companies, including Campbell Soup, Coke, L'Oreal, HP, and the Children's Television Workshop. He has written seven academic books and speaks widely at events like Pop!Tech. He lives in Connecticut with his wife.
| SKU | Unavailable |
| ISBN 13 | 9780465018321 |
| ISBN 10 | 0465018327 |
| Title | Chief Culture Officer |
| Author | Grant Mccracken |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Basic Books |
| Year published | 2009-11-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |