Children's Food by G Smith
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.George P. Smith, II has been a scholar, teacher, and international lecturer in the fields of Bioethics and Health Law for over forty years, and has held research affiliations at nearly one hundred institutions, including The Hoover Institution at Stanford University and the Max Planck Institute, Heidelberg, Germany. His bibliography is comprised of nearly two hundred entries with fifteen previous books, amongst them Law and Bioethics: Intersections Along the Mortal Coil (2012) and The Christian Religion and Biotechnology: A Search for Principled Decision-making (2005). US Judge Richard A. Posner has acknowledged Prof. Smith as 'one of the world's leading experts on the legal and ethical issues raised by modern medicine.'
| SKU | Unavailable |
| ISBN 13 | 9780751402742 |
| ISBN 10 | 0751402745 |
| Title | Children's Food |
| Author | G Smith |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Chapman and Hall |
| Year published | 1997-07-31 |
| Number of pages | 258 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |