Chinese TV in the Netflix Era by Xu Xiaying
Subscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.“The development of video-streaming platforms in the West has been much discussed, but this remarkable book examines their impact, as well as the challenges they pose in ChinaWhat this book achieves is the examination of a series of detailed case studies charting indigenous companies and how they have navigated advanced streaming technologies in China. The book’s comprehensive discussion of Chinese streaming television is of great value to both Western and non-Western scholars in the field, as well as anyone interested in how television and streaming have been developed beyond companies such as Netflix” — Dr. Max Sexton, Research Fellow, University of the West of England.
“Video-streaming platforms, mist theater, bullet screen, AI scriptwriting … . This edited volume covers some of the latest and most popular topics of Chinese television studies. It is highly informative and thought provoking. I recommend it to anyone interested in Chinese television in the digital age” — Professor Xihe Chen (Ph.D., Ohio State University), Director of the Editing Committee of Film Theory Research, Executive Director of Chinese Film Criticism Academic Society.
Xiaying Xu received his Ph.D. in communication from the University of Macau in 2016.
Hui Liu is Professor of School of Media and Communication at Shenzhen University, visiting scholar in the Producer Program of School of Theatre Film and Television in University of California, Los Angeles (2015)
| SKU | Unavailable |
| ISBN 13 | 9781839987052 |
| ISBN 10 | 1839987057 |
| Title | Chinese TV in the Netflix Era |
| Author | Xu Xiaying |
| Series | Anthem Series On Television Studies |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Anthem Press |
| Year published | 2023-04-04 |
| Number of pages | 100 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |