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Choose by Ryan Levesque
From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business. Entrepreneurship is a siren song of risk that has the potential to be well worth the reward. But of the millions of people each year who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. When you are talking about any kind of product, it may be instinctual to ask what should I sell or what should I build? Instead, and in truth, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built. Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, takes you through his three-tiered process of brainstorming, testing, and choosing the right market to find the right who that needs to be served. You will learn to evaluate your business concept in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, diagrams, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque demystifies the process with clear philosophies and strategies that will progress your business to meaningful success.
Ryan Levesque is the Inc. 500 CEO of The ASK Method(R) Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io(R), a leading marketing funnel software for entrepreneurs.
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
| SKU | Unavailable |
| ISBN 13 | 9781401951139 |
| ISBN 10 | 1401951139 |
| Title | Choose |
| Author | Ryan Levesque |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hay House Inc |
| Year published | 2021-03-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |