Cigarette Century by Allan Brandt

Cigarette Century by Allan Brandt

The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U. S. , Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.

Allan M. Brandt is Amalie Moses Kass Professor of the History of Medicine and Professor of the History of Science at Harvard University. He is the prize-winning author of The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America.

SKU	Unavailable
ISBN 13	9780465070473
ISBN 10	0465070477
Title	Cigarette Century
Author	Allan Brandt
Condition	Unavailable
Binding Type	Hardback
Publisher	Basic Books
Year published	2007-03-01
Number of pages	640
Prizes	Winner of Bancroft Prize 2008
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.