CIM Coursebook 08/09 Marketing Management in Practice by Tony Curtis

CIM Coursebook 08/09 Marketing Management in Practice by Tony Curtis

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Summary

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

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CIM Coursebook 08/09 Marketing Management in Practice by Tony Curtis

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
SKU Unavailable
ISBN 13 9780750689632
ISBN 10 0750689633
Title CIM Coursebook 08/09 Marketing Management in Practice
Author Tony Curtis
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2008-07-21
Number of pages 316
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.