CIM Coursebook 08/09 Marketing Research and Information
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CIM Coursebook 08/09 Marketing Research and Information by Matthew Housden
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmesthey are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIM
By Matthew Housden, Principal Lecturer and Programme Area Director in Marketing at the University of Greenwich Business School; tutor and senior consultant at the IDM; full member of the Market Research Society; and member of the CIM.
| SKU | Unavailable |
| ISBN 13 | 9780750689625 |
| ISBN 10 | 0750689625 |
| Title | CIM Coursebook 08/09 Marketing Research and Information |
| Author | Matthew Housden |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2008-07-22 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |