CIM Coursebook: The Marketing Planning Process
Summary
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CIM Coursebook: The Marketing Planning Process by Ray Donnelly
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Phil Megicks, Ray Donnelly, Graham Harrison
| SKU | Unavailable |
| ISBN 13 | 9781856177160 |
| ISBN 10 | 1856177165 |
| Title | CIM Coursebook: The Marketing Planning Process |
| Author | Ray Donnelly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2009-07-11 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |