The CIM Handbook of Export Marketing by Chris J Noonan

The CIM Handbook of Export Marketing by Chris J Noonan

"The CIM Handbook of Export Marketing" is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities. The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The "CIM Handbook of Export Marketing" offers: logical and practical explanation of export market management stages; case studies; bullet point lists; and, checklists at chapter ends. Endorsed by the CIM Essential handbook for all involved in the field of international marketing, it is full of case studies, bullet point lists and checklists.

'Chris Noonan brings a wealth of experience and knowledge to this subjectProfessional export marketing is vital to every company's success. This book tells you how to get it right.' From the foreword by Ian Campbell, Director-General of the Institute of Export

SKU	Unavailable
ISBN 13	9780750643467
ISBN 10	0750643463
Title	The CIM Handbook of Export Marketing
Author	Chris J Noonan
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1999-09-16
Number of pages	601
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.