The Cluetrain Manifesto by Rick Levine
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Locke, Christopher: - Christopher Locke's writing has appeared in such magazines as The North American Review, The Rumpus, SmokeLong Quarterly, The Sun, Poetry East, Verse Daily, Southwest Review, Slice, The Literary Review, West Branch, Gargoyle, The Nervous Breakdown, and Saranac Review, as well as on NPR's Morning Edition and Ireland's Radio One. Locke's most recent book is Ordinary Gods (Salmon Poetry, 2017), a collection of poems & essays detailing his twenty-five years of travel throughout Latin America, and his first post-punk/spoken word album, Late Lights, was recently released by Burst & Bloom Records. Locke has received over a dozen grants, fellowships, and awards for his writing including the Dorothy Sargent Rosenberg Poetry Award, state grants from the Massachusetts Cultural Council and the New Hampshire State Council on the Arts, and Poetry Fellowships from Fundacion Valparaiso (Spain) and PARMA (Mexico). He teaches creative writing online at The Poetry Barn and in person at North Country Community College in the Adirondacks.
| SKU | Unavailable |
| ISBN 13 | 9780738204314 |
| ISBN 10 | 0738204315 |
| Title | The Cluetrain Manifesto |
| Author | Rick Levine |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | INGRAM PUBLISHER SERVICES US |
| Year published | 2001-01-10 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |