CMO's Periodic Table, The by Drew Neisser
Learn the science and art of marketing from 64 thought leaders in this collection of world-class interviews cleverly organized into a periodic table of the key elements of marketing"The CMO's Periodic Table is a remarkable collection of advice and ideas from dozens of senior executivesIt's a Ph.D. in marketing science, all in one book"
Jay Baer, President of Convince & Convert and New York Times best-selling author of Youtility
"The CMO’s Periodic Table opens with a bang and remains a riveting read throughout, thanks to its clever organizational structure and deeply insightful interviews. Drew has gathered an amazing collection of professionals, many of whom share the passion and perseverance that it takes be successful in any field, especially marketing."
Linda Kaplan Thaler, Chairman of Publicis New York, bestselling author, with Robin Koval, of The Power of Nice, and Grit to Great.
“Along with being written by an exceptional marketing thinker and practitioner, The CMO’s Periodic Table is an artfully conceived goldmine of marketing wisdom. Drew distills practical guidance from his illustrious interviewees on the very topics–strategy, metrics, data, customer-centricity, innovation, and more–that are essential to every modern marketer.”
David Rogers, faculty at Columbia Business School and author of The Digital Transformation Playbook
"This book, with its selection of interviews from marketing, advertising, and media communication experts, is an excellent complement to any undergraduate or graduate marketing course. Students are always eager for advice from practitioners. The interviews cover a wide range of topics that anyone interested in the discipline of marketing needs to understand to excel in the marketplace."
Martha Reeves, professor of marketing, Duke University
“Drew is a marketing guru. His interview questions leave no ground uncovered, making you feel as if you’re getting crucial insider knowledge from these CMOs. You’ll want to keep this book on your desk so you can refer to its content time and again, applying it to your own marketing goals and challenges.”
Robin Landa, Distinguished Professor of Design, Kean University, and author of Graphic Design Solutions, 5th edition
"Students and marketing executives won’t find a better way to learn about cutting-edge marketing than from those who have cracked the code. Drew Neisser has skillfully assembled the combined wisdom of 64 CMOs. Insights gained from the book will help executives up their game and students think like a seasoned exec."
C. Samuel Craig, Professor of Marketing, Stern School of Business, and author of Global Marketing Strategy
“Whether you’re an entrepreneur or an executive at a Fortune 500 company, Neisser’s book is an invaluable guide to the essential elements of marketing with riveting insights from sixty-four of the best and brightest.”
Bryan Eisenberg, entrepreneur and NYT best-selling author of Call to Action
"I have been reading Drew’s blog for years and found The CMO’s Periodic Table to be a really useful progression, rich with insights for marketing students and professionals alike. Although all of the interviews are thought provoking, I particularly recommend the element called Marketing as Service, which aligns perfectly with my Marketing with Meaning philosophy!"
Bob Gilbreath, best-selling author of The Next Evolution of Marketing
"Having been a CMO and now an advisor to many, I believe The CMO’s Periodic Table is a must-have resource for anyone interested in decoding the complexities of marketing. The thought leaders gathered in this book are rich with insights that can save you innumerable missteps whether you're just starting your career or a veteran looking to sharpen your chops."
Paul Dunay, Financial Services Marketing Leader at PwC, best selling author of Facebook for Dummies
“Drew provides invaluable lessons from the CMOs and marketers on the front lines to help you create a disruptive company... or prevent your company from being one that perishes.“
Ted Rubin, author of Return on Relationship
“Every C-Suite executive has to deliver success–and this book gives CMOs the formula.”
Jeffrey Hayzlett, Primetime TV & Radio Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity
"The CMO’s Periodic Table is a masterful collection of insights thoughtfully arranged for marketers of all vintages. As a fellow writer, I really appreciate Drew’s deft writing style and how he draws out the wisdom of his sixty-four marketing connoisseurs. It is definitely worth reading AND sharing."
Bryan Kramer, CEO of PureMatter, best-selling author of Shareology
"The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs' in the biz."
Joel Comm, New York Times best-selling author of Twitter Power
Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and, of course, this book. Drew is a trusted advisor to many of these CMOs and writes the highly praised CMO of the Week column for Social Media Today. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY.
An avid photographer, Drew lives in New York City with his wife, two children, and the agency’s mascot, a French bulldog named Pinky.
| SKU | Unavailable |
| ISBN 13 | 9780134293783 |
| ISBN 10 | 0134293789 |
| Title | CMO's Periodic Table, The |
| Author | Drew Neisser |
| Series | Voices That Matter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2015-12-24 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |