Co-Marketing Solution, The by Shawn Clark
Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
Shawn Clark is president and CEO of ACS TradeOne Marketing, which offers trade marketing consulting and administration services to more than 150 companies, including IBM and Sony.
| SKU | Unavailable |
| ISBN 13 | 9780658000065 |
| ISBN 10 | 0658000063 |
| Title | Co-Marketing Solution, The |
| Author | Shawn Clark |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2000-05-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |