Co-Opetition: a Win/Win Mindset
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Co-Opetition: a Win/Win Mindset by Adam Brandenburger
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
| SKU | Unavailable |
| ISBN 13 | 9780385479493 |
| ISBN 10 | 0385479492 |
| Title | Co-Opetition: a Win/Win Mindset |
| Author | Adam Brandenburger |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bantam Doubleday Dell Publishing Group Inc |
| Year published | 1996-05-01 |
| Number of pages | 290 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |