The Coke Machine by Michael Blanding

The Coke Machine by Michael Blanding

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Summary

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. This title presents a comprehensive probe of the company and its secret formula for greed.

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The Coke Machine by Michael Blanding

Ever since its I'd like to teach the world to sing commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and Coca-Cola the world's second most recognized word after hello. however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including: - coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads - the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia The Coke Machine is the first comprehensive probe of the company and its secret formula for greed
Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the globe. Based in Boston, he has written for The Nation, The New Republic, Salon, The Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor.
SKU Unavailable
ISBN 13 9781583334065
ISBN 10 1583334068
Title The Coke Machine
Author Michael Blanding
Condition Unavailable
Binding Type Hardback
Publisher Avery Publishing Group Inc.,U.S.
Year published 2010-09-16
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.