Color, Messages and Meanings
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Color, Messages and Meanings by Leatrice Eiseman
- Features up-to-date color combination guidelines - Includes printing formulas for reproduction of 4-color process and the PANTONE(R) equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.Leatrice Eiseman is the executive director of the Pantone Color Institute and the founder and director of the Eiseman Center for Color Knowledge and Training.
| SKU | Unavailable |
| ISBN 13 | 9780971401068 |
| ISBN 10 | 0971401063 |
| Title | Color, Messages and Meanings |
| Author | Leatrice Eiseman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | F&W Publications Inc |
| Year published | 2006-11-29 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |