Commercial Photography Handbook
World of Books
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Commercial Photography Handbook by Kirk Tuck
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
Kirk Tuck is a former photography professor and creative director of an advertising firm. He currently works as a freelance photographer with clients such as IBM, Dell Computer, Motorola, Elle magazine, Time Warner, and Tivoli Systems. He is the author of Minimalist Lighting: Professional Techniques for Location Photography, Minimalist Lighting: Professional Techniques for Studio Photography, and Photographic Lighting Equipment: A Comprehensive Guide for Digital Photographers. He was chosen as the 2008 chapter president for the Austin/San Antonio American Society of Media Photographers. He lives in Austin, Texas.
| SKU | Unavailable |
| ISBN 13 | 9781584282600 |
| ISBN 10 | 1584282606 |
| Title | Commercial Photography Handbook |
| Author | Kirk Tuck |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Amherst Media |
| Year published | 2009-10-08 |
| Number of pages | 127 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |