The Commodification of Childhood
Summary
The feel-good place to buy books
The Commodification of Childhood by Daniel Thomas Cook
Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood
“Blending the sociologist’s theoretical rigor with the historian’s attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing practices led to the modern autonomous child”—Gary Cross, author of The Cute and the Cool: Wondrous Innocence and Modern American Children’s Culture
“Daniel Thomas Cook’s The Commodification of Childhood is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children’s clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society.”—Juliet B. Schor, author of The Overspent American: Why We Want What We Don’t Need
“Daniel Thomas Cook’s The Commodification of Childhood is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children’s clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society.”—Juliet B. Schor, author of The Overspent American: Why We Want What We Don’t Need
Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.
| SKU | Unavailable |
| ISBN 13 | 9780822332688 |
| ISBN 10 | 082233268X |
| Title | The Commodification of Childhood |
| Author | Daniel Thomas Cook |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Duke University Press |
| Year published | 2004-04-20 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |