Communicating Through Graphic Design

Communicating Through Graphic Design by Hausman Kevin Gatta Claire Mowbray Golding

This book discusses management philosophy based on case studies in companies in Japan, Korea and China. In an era of increasing globalization and the internet society, it is time for companies to re-examine their mission and existence. Repeated corporate scandals and global environmental issues have revealed the need for CSR (corporate social responsibility) and business ethics. At the same time, cross-cultural conflicts in the workplace highlight the necessity for management to integrate multiple values. In other words, the importance of value in a company has to be reconsidered.

This timely book re-evaluates the issue of management philosophy in the context of the global society. It approaches the issue of management philosophy from the perspective of keiei-jinruigaku, the anthropology of business administration, presenting interdisciplinary research consisting of fields such as management studies, anthropology, religious studies and sociology. By focusing on the phenomena of transmission of management philosophy to other areas by cultural translation, the book reveals the dynamic process of the global transmission of management philosophy.