Communication Research Methods by Gerianne Merrigan

Communication Research Methods by Gerianne Merrigan

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

"This is a very insightful text with a compelling 'research as argument' frame and unique but helpful approach to the paradigms of research" --Rick Olsen, University of North Carolina Wilmington "Communication Research Methods is the most balanced methods textbook I have ever used in class. It is well organized and very thorough. It does an excellent job outlining the foundational concepts we teach in research methods. It also includes complete theoretical rationales for students to consider." --Mary LeAnne Lagasse, Texas Tech University "Communication Research Methods is a choice textbook for anyone wanting to introduce students to the fundamentals of research. Merrigan and Huston put the reader at ease by making difficult concepts fun and easy to learn. They engage the reader in a dialogue about research, making the transition from reading about to conducting research an easy one. Each chapter provides an assortment of facts and figures, all of which help to make students more ethical, effective, and reflective scholars." --Angela S. Jacobs, Eastern Illinois University "This book's single strength is its integration of rhetorical concepts....I believe that this strength is significant enough to distinguish the book from others in the field." --David Park, Lake Forest College "I like that this book is fair in its coverage of qualitative, quantitative, and critical/cultural methods. There are few books on the market that do this." --Stephen Croucher, University of Jyväskylä "I was attracted to [this] text because of its general approach to the topic of communication research. In contrast to the social science emphasis of the Reinard text, [this] book provides a broader foundation from which to understand and critique communication research methods." --John Coward, University of Tulsa (5) "I would say that the greatest strength [of this book] is the simplified and relevant presentation of complex concepts in communication research....The language is clear, very suitable for an undergraduate methods course." --Kerk Kee, Chapman University "This is a very strong introductory book that adquately covers the breadth of the communication discipline....Further, it is the best book I have seen that explains the thought behind creating an effective warrant/argument for various types of research projects....[I]ts greatest strength is providing a strong introduction to communication research in all of its variations....This book excels in writing in a way that I think is more accessible to undergraduate students." --Chad McBride, Creighton University (8) "The greatest strength [of this book] is that [it] is comprehensive and in that way becomes a useful guidebook for the student's entire career in undergraduate and graduate programs." --Kendall Phillips, Syracuse University (9) "The presentation [of the material] is strong[,] and the supporting materials...truly enhance the content. This book offers a strong approach to all methods and does not limit or gloss over certain approaches that are not necessarily the "dominant" ones in the field of communication." --Jennifer Marmo, Arizona State University "As a former debater and coach, I have always thought of academic research as argument, so Iove that approach....[T]his [text] provided the best backbone of essential information....I like the inclusion of qualitative and rhetorical methods in this text. It does a nice job of introducing undergraduate students to the range of communication research methods." --Kevin Meyer, Illinois State University (9) "[This book] is written at a level that is quite accessible to beginner researchers....[I]t is unique...in that it emphasizes that reserach crafts a rhetorical argument....I also like that it separates critical research from interprative (qualitative), and [it] examines both rhetoric and critical cultural studies research.: --Barbara L. Baker, University of Central Missouri (8) "Two things make this book stand out: the research-as-argument metaphor and the breadth of coverage across the full range of our discipline. In particular[,] this is the only undergrad methods book I'm aware of that has a conversation analysis/discourse chapter. Students find discourse analysis particularly engaging." --Irwin Mallin, Indiana University (10) "[This] textbook is user[-]friendly for students and provides a comprehensive look at communication research processes that anyone new to research can understoond. From beginning to end, each chapter is easy to navigate." --Angela S. Jacobs, Eastern Illinois University (10)

Gerianne Merrigan is Professor of Communication Studies at San Francisco State University. Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.

SKU	Unavailable
ISBN 13	9780199338351
ISBN 10	0199338353
Title	Communication Research Methods
Author	Gerianne Merrigan
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press Inc
Year published	2014-10-14
Number of pages	480
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable