Communication Theories by Werner J Severin

Communication Theories by Werner J Severin

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Summary

Applies communication theories to the mass media with examples from journalism, broadcasting, advertising and public relations. This comprehensive text addresses the changes in the mass communication field and the developments in mass communication theory.

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Communication Theories by Werner J Severin

Applies communication theories to the mass media with examples from journalism, broadcasting, advertising and public relations. This comprehensive text addresses the changes in the mass communication field and the developments in mass communication theory.
SKU Unavailable
ISBN 13 9780801333354
ISBN 10 0801333350
Title Communication Theories
Author Werner J Severin
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2000-07-21
Number of pages 432
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.