Competing on the Edge by Shona L Brown

Competing on the Edge by Shona L Brown

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm--competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape--and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works--when the name of the game is change.

Shona L. Brown is a consultant with McKinsey & Company in Toronto, Canada.

SKU	Unavailable
ISBN 13	9780875847542
ISBN 10	0875847544
Title	Competing on the Edge
Author	Shona L Brown
Condition	Unavailable
Binding Type	Hardback
Publisher	Harvard Business Review Press
Year published	1998-05-20
Number of pages	297
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable