Competitive Advantage in SMEs

Competitive Advantage in SMEs

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Summary

Draws on empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. This book discusses the effective and efficient use of information technology by broadening management skills and knowledge.

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Competitive Advantage in SMEs by Oswald Jones

Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services.  Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University.

Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.
SKU Unavailable
ISBN 13 9780470843345
ISBN 10 0470843349
Title Competitive Advantage in SMEs
Author Oswald Jones
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2003-02-18
Number of pages 408
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.