Competitive and Corporate Strategy by Cliff Bowman

Competitive and Corporate Strategy by Cliff Bowman

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Summary

Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.

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Competitive and Corporate Strategy by Cliff Bowman

Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.
SKU Unavailable
ISBN 13 9780256214239
ISBN 10 0256214239
Title Competitive and Corporate Strategy
Author Cliff Bowman
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1996-09-30
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.