The Competitive Strategy by Michael E Porter
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top
Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.
Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
| SKU | Unavailable |
| ISBN 13 | 9780743260886 |
| ISBN 10 | 0743260880 |
| Title | The Competitive Strategy |
| Author | Michael E Porter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2004-01-19 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |