Competitive Strategy for Media Firms by Sylvia M Chan-Olmsted

Competitive Strategy for Media Firms by Sylvia M Chan-Olmsted

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

SKU	Unavailable
ISBN 13	9780805862119
ISBN 10	0805862110
Title	Competitive Strategy for Media Firms
Author	Sylvia M Chan-Olmsted
Series	Routledge Communication Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2006-05-18
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.