The Complete Guide To Infomercial Marketing
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The Complete Guide To Infomercial Marketing by Hawthorne
The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is given to decide whether an infomercial is right for the product, how to develop strategies, planning, budgeting and measurement of performance.| SKU | Unavailable |
| ISBN 13 | 9780844234458 |
| ISBN 10 | 0844234451 |
| Title | The Complete Guide To Infomercial Marketing |
| Author | Hawthorne |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1998-03-16 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |