The Complete Idiot's Guide to Marketing Basics by Sarah White

The Complete Idiot's Guide to Marketing Basics by Sarah White

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Summary

One of a series offering straightforward advice, this book presents a step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy.

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The Complete Idiot's Guide to Marketing Basics by Sarah White

You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tell syou everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale. In this Complete Idiot's Guide, you get:

Sarah White is a wanderer who has finally discovered (after residing in five different states and over 11 different locations) that home is a place in her heart where she has matured into herself. To discover this, it required many years of reading an incredible quantity of books, countless incomplete works, and a lot of perseverance in life. Chasing Merlin, Sarah's first completed novel, was written during NaNoWriMo 2011. She is working on several more novel-length projects, including a six-book cycle that she began writing when she was thirteen years old and has revised numerous times. Sarah has a Bachelor's degree in English and Drama from Anderson University, and she is presently pursuing her MFA in Scenic Design at the University of Missouri-Kansas City, where she squeezes in reading whenever she can.

SKU Unavailable
ISBN 13 9780028614908
ISBN 10 0028614909
Title The Complete Idiot's Guide to Marketing Basics
Author Sarah White
Condition Unavailable
Binding Type Paperback
Publisher Dorling Kindersley Ltd
Year published 1997-05-05
Number of pages 448
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.