Complexity Avalance by J B Wood

Complexity Avalance by J B Wood

Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is neededone that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiationactually measured by customersmay be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.

The Technology Services Industry Association (TSIA) is led by J.B.Wood, its president and CEO. Wood is a co-founder of the Service Research & Innovation Institute (SRII), together with IBM and Oracle. He speaks frequently at industry events and has been featured in publications including as Fortune, BusinessWeek, the New York Times, CNET, Computerworld, and CRM Magazine. Wood was also president and CEO of Prognostics, one of the leading consumer research and consulting firms in the IT industry, and co-founded InsightExpress, which pioneered the use of the Internet in market research applications.

SKU	Unavailable
ISBN 13	9780984213009
ISBN 10	0984213007
Title	Complexity Avalance
Author	J B Wood
Condition	Unavailable
Binding Type	Hardback
Publisher	Point B, Inc
Year published	2009-10-19
Number of pages	186
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.