Computer Aided Marketing and Selling by Robert Shaw

Computer Aided Marketing and Selling by Robert Shaw

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Summary

Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.

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Computer Aided Marketing and Selling by Robert Shaw

Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
SKU Unavailable
ISBN 13 9780750600705
ISBN 10 0750600705
Title Computer Aided Marketing and Selling
Author Robert Shaw
Condition Unavailable
Binding Type Hardback
Publisher Elsevier Science & Technology
Year published 1991-06-03
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.