Confessions Of An Advertising Man
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Confessions Of An Advertising Man by David Ogilvy
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
David Ogilvy (1911-1999), referred to in 1962 by Time as the most sought-after wizard in today's advertising industry, is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
| SKU | Unavailable |
| ISBN 13 | 9781904915010 |
| ISBN 10 | 1904915019 |
| Title | Confessions Of An Advertising Man |
| Author | David Ogilvy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Southbank Publishing |
| Year published | 2004-08-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |