Constructing Public Opinion by Justin Lewis

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Summary

The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.

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Constructing Public Opinion by Justin Lewis

The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.
Very well written and shows that cultural studies and quantitative data are not necessarily incompatibleInternational Journal of Public Opinion Research
Justin Lewis is professor of communication at the University of Massachusetts, Amherst.
SKU Unavailable
ISBN 13 9780231117678
ISBN 10 0231117671
Title Constructing Public Opinion
Author Justin Lewis
Condition Unavailable
Binding Type Paperback
Publisher Columbia University Press
Year published 2001-03-07
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.