Consumer Behavior and Culture by Marieke De Mooij

Consumer Behavior and Culture by Marieke De Mooij

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition′s Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

SKU	Unavailable
ISBN 13	9781412979900
ISBN 10	1412979900
Title	Consumer Behavior and Culture
Author	Marieke De Mooij
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2010-11-16
Number of pages	424
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable