Consumer Behavior by John C Mowen
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.| SKU | Unavailable |
| ISBN 13 | 9780137371150 |
| ISBN 10 | 0137371152 |
| Title | Consumer Behavior |
| Author | John C Mowen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1998-01-01 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |