Consumer Behavior by Leon Schiffman

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Consumer Behavior by Leon Schiffman

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Summary

For undergraduate and MBA courses in Consumer Behavior.   Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

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Consumer Behavior by Leon Schiffman

For undergraduateand MBA coursesin Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

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SKU Unavailable
ISBN 13 9780131869608
ISBN 10 0131869604
Title Consumer Behavior
Author Leon Schiffman
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2006-03-16
Number of pages 656
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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