Consumer Behavior by Michael R Solomon
A critical examination of marketing practices, which explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.| SKU | Unavailable |
| ISBN 13 | 9780130812551 |
| ISBN 10 | 0130812552 |
| Title | Consumer Behavior |
| Author | Michael R Solomon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-08-17 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |