Consumer Behavior
Consumer Behavior
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Summary
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior by Michael R Solomon
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.| SKU | Unavailable |
| ISBN 13 | 9780133657685 |
| ISBN 10 | 013365768X |
| Title | Consumer Behavior |
| Author | Michael R Solomon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1995-08-18 |
| Number of pages | 682 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |