Consumer Behavior
Consumer Behavior
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Summary
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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Consumer Behavior by Michael R Solomon
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.| SKU | Unavailable |
| ISBN 13 | 9780136015963 |
| ISBN 10 | 0136015964 |
| Title | Consumer Behavior |
| Author | Michael R Solomon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2008-06-13 |
| Number of pages | 720 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |