Consumer Behavior by Leon Schiffman
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.| SKU | Unavailable |
| ISBN 13 | 9780135053010 |
| ISBN 10 | 0135053013 |
| Title | Consumer Behavior |
| Author | Leon Schiffman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2009-09-21 |
| Number of pages | 600 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |