Consumer Behaviour by James F Engel
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.| SKU | Unavailable |
| ISBN 13 | 9780030211089 |
| ISBN 10 | 0030211085 |
| Title | Consumer Behaviour |
| Author | James F Engel |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-07-06 |
| Number of pages | 570 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |