Consumer Behaviour by Peter Chisnall
Consumer Bahviour, third edition, provides clearly written comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting buying decisions. The text examines the consumer behaviour of personal shoppers, and also looks at the consumption of industry, business and the public sector.
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
| SKU | Unavailable |
| ISBN 13 | 9780077076160 |
| ISBN 10 | 0077076168 |
| Title | Consumer Behaviour |
| Author | Peter Chisnall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1994-11-30 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |