Consumer Behaviour in Tourism by John Swarbrooke
Provides an international perspective on consumer behaviour in tourism using numerous examples and case studies drawn from a range of different regions of the world. This book offers an exploration of national differences in consumer culture; and a dissemination of research findings and concepts from a number of different regions of the world.
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Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
| SKU | Unavailable |
| ISBN 13 | 9780750632836 |
| ISBN 10 | 0750632836 |
| Title | Consumer Behaviour in Tourism |
| Author | John Swarbrooke |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1999-02-15 |
| Number of pages | 453 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |